What you have to do is help Strawberry Shortcake make smoothies. Oliff: It is a game targeted to the 3- to 5-year-old set that on Friday, November 5. So they operate in their own little world.ĬNN: We hear Strawberry has an iPhone app launching this week - can you give us the details on that? Oliff: Strawberry and her friends live in a place called Berry Bitty City, which is under the leaves of a garden and they each have their own distinct stores that reflect their personalities: One has a bookstore, another has a clothing store and one has a marketplace, and so on. I think she was the only scented doll that was out there at the time and I think the only scented doll that's out there now.ĬNN: Strawberry Shortcake's new television show premiered on the new Hub network on October 10. I think moms remember the scent most of all. From that perspective I think everyone's been incredibly happy with it. Oliff: Every time you do a redesign there's going to be somebody that's just not happy with it, but we've kept her looking like a little girl first and foremost, which is very important to consumers - both parents and kids. First came the toys, then there was a TV special and it grew from there.ĬNN: What was behind the character's various redesigns through the years - and what has the response from fans been? Sales were great with the cards so we know that brand resonated with the consumer. I think they realized that Strawberry and her friends are a diverse bunch of characters with distinct personalities. We had successfully launched Holly Hobbie in the 1970s and we were looking for another brand to sort of bring out into a larger arena. Oliff: The cards had been designed and a couple of designers felt it'd make a great kids' property. Oliff: Hasbro is our toy partner for this, and we have a 30th anniversary box set which includes the original costumed, original look dolls of Orange Blossom, Strawberry Shortcake and Raspberry Tart, so it's in special packaging and there's a little card and they look exactly like you remember them looking 30 years ago.ĬNN: Why was it decided to take the character from greeting cards to toys and TV specials? It's all about adventure, fun and friendship and those elements were true 30 years ago and they remain true to this day.ĬNN: Can you tell us a little bit about the anniversary replica dolls? Oliff: It's about teaching wholesome values, it's going on fantasy adventures and it's showing you that little girls can do big things. Why do you think her appeal remains enduring to this day? Gabrielle Oliff, marketing director for American Greetings PropertiesĬNN: It's been 30 years and Strawberry Shortcake is just as popular as ever. She remains a fan favorite as mothers pass the Strawberry Shortcake tradition onto their daughters.ĬNN interviewed two Strawberry Shortcake insiders about the character's history and longstanding appeal: While Strawberry Shortcake's look underwent some changes throughout the decades, she never lost her optimism, sense of adventure or her berry sweet nature. Later that year, the franchise's first television special aired.Īlso part of the 30th birthday celebration are an iPhone app set for release this week and a new TV show, "Strawberry Shortcake's Berry Bitty Adventures," which debuted on The Hub network last month. In 1980, Strawberry Shortcake toys, games and books could be found on store shelves. Strawberry Shortcake began as a drawing of a girl with a mop of red yarn curls that happened to catch the eye of the American Greetings card company's art director. They're a regular walk down olfactory memory lane. To commemorate the 30th anniversary, Hasbro has created (scented!) classic replica dolls of Strawberry Shortcake along with her friends Orange Blossom and Raspberry Tart. (CNN) - It's hard to believe it has been 30 years since Strawberry Shortcake wafted into our nostrils, rendering consumers permanently tantalized by her aroma.īut while most little girls who grew up with the scented dolls are now beginning to make facial serums part of their daily skin care regimen, Strawberry Shortcake doesn't have to worry about retaining a youthful, dewy glow - she's still a little girl.
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